Define the opportunity
Be clear about what the sponsor is being invited into and why it matters.
Understand the audience
Describe who participates, why they care and the relationship you have with them.
Inventory real assets
Identify the content, access, expertise, experiences, distribution or other value you can reliably deliver.
Define the sponsor role
Move beyond logo placement and consider how the sponsor can participate in a useful way.
Prepare the ask and reporting plan
Know what you need, who owns delivery, what will be measured and how results will be communicated.
Praxis lens: Strong opportunities become easier to pursue when the organization, the outcome and the value exchange are clear.
NEXT STEP
See where your organization stands.
Use the Praxis readiness assessment for a directional starting point before pursuing the next opportunity.
Take the Readiness Assessment →