DISCOVERDiscover
Goals, audiences, assets, challenges, needs, capabilities and overlooked opportunity.
DESIGNDesign
Shape the program, experience, initiative, campaign, event, or collaborative concept.
FUNDFund
Consider sponsorship, grants, corporate support, in-kind resources, earned revenue, or blended funding.
PARTNERPartner
Identify who should participate, why they care, and what each party contributes and receives.
ACTIVATEActivate
Turn strategy into roles, timelines, deliverables, communications and execution.
MEASUREMeasure
Track outcomes, impact, participation, value delivery and partnership performance.
GROWGrow
Renew, expand, repeat, scale, or turn a one-time opportunity into an ongoing platform.